BX5 Fitness
The Client
BX5 Fitness is a small, locally-owned boxing and High Intensity Interval Training (HIIT) gym located in Burlington, North Carolina. They offer boxing fitness classes in a small, group setting, in addition to private classes, group mitt training and youth classes.
The Task
Following the loss of nearly 80% of their clients during the COVID-19 pandemic, in addition to the arrival of new competition in the area, BX5 has been seeking new ways to promote their gym to the public and gain a larger clientele. I was taken on as an informal marketing consultant for the spring of 2022 to assist with developing new marketing plans and promotional strategies for their business. As one of my smaller tasks, I began phasing in some new content for their Instagram page as a means of diversifying their social media feed.
What I Did
For this project I designed a few Instagram graphics differing from the gym’s usual aesthetic as a way to draw in a bit more attention from the public. These posts bring in an illustrative element that has not been present previously. I maintained the gym’s colors and incorporated their logo and Instagram handle into the posts, but amplified the quality of design compared to their other images/graphics and tied in some fun/motivational text.
Instagram Posts
