The Barrel
The Client
Established in 2018, The Barrel is a boutique wine and beer bar & retail gift shop located in Mooresville, North Carolina. This establishment is known for its wine selection and tastings, and also offers cheese boards, beer tastings, a selection of mixed cocktails and hosts specialized private events.
The Task
Despite being known throughout the local community, this business was operating without any sort of logo at all. In order to strengthen The Barrel’s brand identity and introduce a recognizable image, I created a unique new logo to set this lounge apart and spotlight its offerings to the public in an enticing way.
Logo - Before
What I Did
To mirror the mood that is set inside the establishment, I decided to design a sophisticated logo that speaks for itself. I used a deep and rich color palette to mimic a scene that might depict dimmed lighting, soft music and chatter among friends as they sit with a charcuterie board and sip their wine. When you look at this logo you immediately understand that it is associated with drinking wine, and while the imagery is obvious, the design is still unique and attention-grabbing.
Graphic Elements/Mockups
Storefront - Before
Storefront - After
