Phoenix Boxing Club

The Client

BX5 Fitness is a small, locally-owned boxing and High Intensity Interval Training (HIIT) gym located in Burlington, North Carolina. They offer boxing fitness classes in a small, group setting, in addition to private classes, group mitt training and youth classes.

The Task

In BX5’s effort to find new ways to promote their gym to the public and gain more members, during my time working as a marketing consultant I pitched the idea to reach out to Elon University college students. In collaboration with the owner of BX5, we came up with the idea for the “Phoenix Boxing Club,” an exclusive gym membership available only to Elon University students. To reach this audience, we had to come up with a fresh logo and catchy promotional materials that cater to this young adult client-base.

What I Did

To reel in the attention of Elon University students, I created a logo in which the Phoenix Boxing Club looks exactly as it sounds. I ensured that students will feel a connection to their school with graphic elements inspired by the university’s phoenix mascot, while also incorporating a slogan modeled after the cinematic classic Fight Club, putting a new spin on its most famous quote; “the first rule of boxing club… We want everyone to talk about boxing club!” These components bring an immediate relatability to the club, which is then paired with bold colors, enticing offerings presented on a promotional flyer, and mocked up merchandise – all of which directly target the interests of our intended audience.

Graphic Elements

Apparel Mockups